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Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.

General concept

Michelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it.
Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks.
Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.

Work with opinion leaders

Michelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment.
She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this.
Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows.
The most successful bloggers over time can count on sponsorship from one or another crypto company.
For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B.
Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019.
With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.

Referral Bonuses and MLM Marketing

The development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service.
The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising.
No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades.
Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”.
Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time.
Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.

Gifts, contests and sweepstakes

Making a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant.
Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance.
In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube.
It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers.
Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising.
Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner.
A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.

Are marketing strategies effective? More than

The cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts.
It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is.
On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content.
In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped.
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Weekly Update: Launch of McAfeeDex, Hydro partners with OmiseGo, Jarau’s Uptrennd success story, OST’s Pepo @DevCon5... – 4 Oct - 10 Oct'19

Weekly Update: Launch of McAfeeDex, Hydro partners with OmiseGo, Jarau’s Uptrennd success story, OST’s Pepo @DevCon5... – 4 Oct - 10 Oct'19
Sup folks! Here’s your week at Parachute + partners (4 Oct - 10 Oct'19):

First off, super congratulations to Alexis for becoming a Parachute admin. Woot woot! In the words of Cap: "Long overdue and much appreciated!". Doc Victor hosted a games trivia in Tiproom with 2500 $PAquestion prize. 10 questions. Charlotte’s Math and Voice Clip trivia in Tiproom were another 10 Qs each at 2500 $PAR per Q. Sweet. Ian got $PAR listed in the newly launched McAfeeDex (more on that later). Thank ya Ian! Cryptopreneurs looking for some guidance? Check out Cap’s recommended reading for the week – Haseeb Qureshi of Dragonfly Capital talks about how "pretty much everyone is winging it", how that's part of the journey and how to move from a maybe to a sure thing. Cap says the article “has a hundred powerful little points for building a company (in any space really) that resonate through what we do here at Parachute”. Great stuff! Parachute announced a partnership with Pynk this week. Pynk is an investment platform that uses crowd wisdom to make investment decisions. They will be using ParJar to share USDC and PAR with their community. Welcome on board Pynksters!
Cap, Ice and Shawn in NYC checking out the new WeWork office

View from the office
Victor’s 10 question Friday trivia at aXpire had a 100 $AXPR prize for each question. Neat! Click here to watch the latest weekly recap from aXpire. The new Resolvr promo video was launched. The Resolvr and Bilr twitter handles were started as well. This week’s $AXPR burn saw 200k tokens removed from total supply permanently. CEO Gary Markham was interviewed by PetaCrunch. 2gether’s Crypto Talent contest got coverage from Being Crypto. Founder Salvador recorded training videos for participants of the contest. The platform was featured in an article on Merca2. Spanish speakers, have a look! Emprende TVE did a quick mention, as the team bid farewell to South Summit and travelled to Freshworks Inc's Experience Roadshow. Read up on CEO Ramon’s thoughts on Facebook’s Libra in this Forbes article published this week. The XIO community voted to keep the twitter public in order to keep content available to non-citizens as well. As part of the Binance Dex listing proposal*, the team continued to answer queries raised by the BNB community. Great bit of chatter on the thread on how the XIO ecosystem will work. Andrew (cryptocoindude) wrote a review of the BOMB project which came out this week.
\[As already shared, the switch to Binance Chain has been shelved. $XIO will continue stay on Ethereum chain. But there will still be a token swap. Details will be shared in a future update]*
Bilr UX: simple and intuitive
The $ETHOS to $VGX rebrand requires collaboration from a large set of partners. In line with this, Shingo announced the Rebrand Partner Program. Plus, a shoutout to Voyager from Scott Melker in his CoinTelegraph article was the perfect way to cap off the week. SelfKey is officially out of beta with the latest update. You can read all about it in the detailed article on SelfKey v1.3.0. Also, a summary of all that has happened in September can be found here. We have covered most of these in previous updates. John McAfee launched his self branded decentralised exchange McAfeeDex. This is the first white label Dex built on the SwitchDex contract. Massive! The news was featured on CoinTelegraph, Decrypt, Bitcoin.com, AMBCrypto, Bitcoinist, Block Publisher, Coinspeaker and U.Today. Here’s a guide on how to use the Dex. The smart contract and front end is open sourced and there are bounties to BUIDL more fun stuff on it. Listing any ERC20 on the McAfeeDex is free and the Dex will support more blockchains in the future. SwitchDex will also be offering anyone the chance to launch their own Dex’es called portals built on their smart contract. Click here to see how. Platform fees from McAfeeDex will be distributed to exchange operators and ESH and SDEX token holders. Want to spend a day with the man himself? Get in on the ESH Trading Competition! Also, the social media bounties were distributed this week.
McAfeeDex vs Others. Check the last row. Haha
For the technically inclined, Andre Cronje’s latest post explains Fantom’s current project status. A community member got Uptrennd’s $1UP token listed on McAfeeDex. Uptrennd underwent some upgrades this week while the community partied on Meme Monday. $1UP deposits are now live on the platform. Plus, a few other updates can be seen here. There’s also a post to read all the details on the deposit feature. Along with the consistent rise in Alexa rankings, Google ranking has steadily gone up as well. Congrats! Here’s looking at you Uptrennd crew! Amazing crypto success story of the week has to be Jarau’s journey of buying a laptop with his earned points on the platform. Even Altcoin Magazine featured this. Big up to ya Jarau! Catch up with the latest District Weekly from District0x by clicking here. Hydro entered into a partnership with OmiseGo to make use of their plasma chain tech so that Hydro Pay doesn’t stall even when Ethereum chain slows down. Biz Dev Mark Anstead was also in DevCon5 in Osaka this week to spread the word on Hydro and to demo OmiseGo’s plasma implementation in Hydro Pay at $OMG’s booth. As the Hydro crew prepared for their webinar on financial wellness to be held in a few weeks, their article on this hit the stands. Co-Founder Mike Kane also wrote about its use-cases and about accelerating of fintech innovation in an Oracle blog post. This week we got to see another sneak peek into the Hydro Vault which is currently under development. Super slick! KPMG Turkey became a certified member of the Hydro Partner Program. This will allow them to offer all Hydrogen solutions to their enterprise clients. Noice!
Hydro Vault is sure to grab some major eyeballs
As part of its Notary Consilium, Silent Notary set up a dedicated Telegram group for this. In the run up to DevCon5 at Osaka, beta testing of OST’s Pepo app saw it become the #1 non-game Ethereum dApp. Awesomeness! The formal live beta launch of Pepo saw founder Jason Goldberg and co-founder Benjamin Bollen introduce the app for the first time at Building the New Web and EthPlanet Lightning Talks events to DevCon5 attendees. Don’t forget to get the app today in order to catch your favourite crypto thought leader on there – from Bobby Ong to Amanda Gutterman to Jordan Spence and many more. The launch of Pepo was also covered by Decrypt in a feature article. Click here for pics from the Pepo sponsored Shabu Shabu dinner and pub crawl. Fun! And if you were in Osaka, hope you didn’t miss the Crypto Grows on Trees art exhibition. Another event sponsored by Pepo. Also, Pepo stats can be tracked on the OSTWatch as well. This week at Constellation involved the core team sharing insights about the project on various platforms. Co-Founder Ben Jorgensen shared some quick thoughts on how the team works on BizDev that makes it stand out from the rest. BD VP Benjamin Diggles travelled to Oregon Venture Blockchain Studio Demo Day to talk about $DAG. Read up on VP of Finance Mathis Goldmann's thoughts on Constellation's role in the future of blockchain - "The solution to this issue (of scalability) is third generation horizontally scalable blockchains like Constellation…". Ben’s interview with FomoHunt had a few easter eggs (*cough partnerships *cough) peppered in between. The Daily Chain covered the project in a detailed feature. Tons of $BAGS tokens were given away this week in a community-based SWOT analysis sprint on the project. Also, here’s a call-to-action for content creators. BAGS is looking for you. Collab opportunity FTW!

And with that, it’s a wrap. See you again soon with another exciting update. Bye!
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Cocos-BCX:The decentralized gaming application & crypto assets creation platform

Cocos-BCX:The decentralized gaming application & crypto assets creation platform

I. Project Overview

Cocos-BCX is a platform used for the development, operation, management and transfer of decentralized applications and in-application assets on the blockchain ecosystem. The platform mainly includes three function modules:
(1)The application development framework that supports multiple operating systems and various blockchain environments.
(2)Completely scripted, componentized and data-driven application development tools;
(3)An improved blockchain system, which is oriented to high performance applications and based on graphene technology framework, and its related functional components.
Cocos-BCX can allow developers to perform programming, debugging, and publishing of decentralized applications oriented to the blockchain environment, and hybrid architecture applications. Meanwhile, the platform integrates the distributed user account system, wallet and digital asset circulation platform based on the blockchain, which can realize the permanent saving and cross-chain use of in-application assets.

II. Project evaluation

(一) Market analysis

1. Market conditions | 8 points

The organizing pattern of productivity dominated by governments in some areas or industrial domains is apt to change in the context of bottlenecks existing for global scientific and technological progress, rising resource consumption, an aging population, and intensified geopolitical conflicts. In particular, in 2008, when Nakamot published his thesis "Bitcoin: A Peer-to-Peer Electronic Cash System", discussions on blockchain and digital currency have gradually extended from technological aspects to economic, social and political, and other fields. The general public have begun to pay close attention to the impact of blockchain on social development as well as the role of digital currency in the world economy. Based on the decentralized characteristics of the blockchain and the vibrant vitality of the digital economy, the general public has enough confidence to predict that the decentralized "digital assets" will be a sweeping trend in the future, and will derive new business models and social values.
At the same time, in the development process of decentralized applications of different types, the game industry enjoys unique development advantages, because the game's production mode is the most sophisticated, enjoys the highest degree in terms of commercialization, and is one of the scenarios with the most profound foundation in terms of developers and users.
u Analysis: The game field has a huge room for development, which is highly consistent with the characteristics of the blockchain, and accords with the future development tendency of the digital economy.
The digital asset economy model carried by the project through the blockchain technology will assetize the content produced by the developer, enable the developer to continue reaping benefits during the use, management and transfer of his assets, and provide him with a convenient, decentralized game distribution channel; meanwhile, it helps players to transform the data formed by time and energy as well as the props they obtain as a result of their consumption into the assets that can be safely stored and circulated, offering players the right to manage and commercialize them.

2. Competition | 8 points

Since the last century till now, owing to the sustained efforts and promotion by a variety of IT technology game enterprises, the national and even global online game market is developing by leaps and bounds. If there is no systematic risks, such as policy regulation, vicious incidents and other factors, there will be no smooth and endless development momentum unless something unexpected happens. However, an objective analysis reveals that the current online game market is still dominated by IT technology companies, and even in a controlled and monopolized development, which, of course, also brings substantial profits, such as Tencent, Blizzard Tech.
u Analysis: It can be predicted that the Cocos-BCX project will hardly have any direct competitors in the strict sense for the time being, but will encounter a marginal pressure competitive environment from two dimensions. In summary, the classical IT game companies at home and abroad are massive in size and have obvious capital advantages. However, the Cocos-BCX project has an advanced philosophy and cutting edge technology, and thereby enjoys first-mover advantages for a breakthrough; The blockchain game project of the same business is currently marked by wide participation and generic applicability. But in comparison, the Cocos-BCX game industry has such advantages as a salient background, special project orientation and sophisticated development in technical modules, and therefore has greater development potential.

(二) Token Status

1. Token situation | 6 points

(1) Basic situation of Token
Token name: COCOS
Total tokens in circulation: 100 billion
Consensus mechanism: DPOS
(2) Token usage and allocation
Part I 82%: Cocos-BCX is used for the platform community construction in various ways, including but not limited to the witness' block reward, incentives for platform ecological developers, global community construction, marketing and promotion, industry alliances, eco-investment, research, financial and legal compliance. The use of this part of Cocos-BCX includes swapping by means of the consensus work contributions, free gifts, gifts in exchange for service, and gifts in exchange for other tokens, etc.
Part II, 18%: Cocos-BCX is intended as incentives for the sponsoring team of the project. The incentive part will set up a locking mechanism, which will be issued and unlocked one-third at the end of each year after Token generation, and the issuance will be completed within three years.

https://preview.redd.it/sahtuohmtb821.jpg?width=684&format=pjpg&auto=webp&s=324cbde0e5911f219649d8a64470dc3d70ecdb7f
u Analysis: The use of Token is mainly divided into two parts, among which, 82% is used for project development and construction. The remaining 18%, which has a locked position mechanism, is intended for team incentive and construction. The use design is rather rational, but the team part is slightly higher. Given that the industry is in the initial stage of development, it is of great importance to seize the first opportunity and acquire early traffic users. It is suggested that the proportion of Token used by the team be reduced slightly, which is more conducive to the long-term development of the project. It should be noted that the original holding distribution of Token has not been queried via the official channel, while this link for the conventional blockchain project are basically disclosed. Meanwhile, from the standpoint of ordinary investors, Token’s original holding ratio is also one of the important parameters for its investment.

2. Ecological cycle | 8 points

(1)The Token (COCOS) positioning of the platform: circulation media and governance proof in eco-economic activities
COCOS not only serves as a value exchange carrier and community participation proof for Cocox-BCX, but its orientation as a basic pricing Token is likely to play a critical role in the digital asset ecosystem. With the continuous development of the industry, a large quantity of decentralized digital assets will exist in multiple blockchain ecosystems according to different standards in the future, and the value existing in asset pricing media transcending the chain ecology will be infinitely magnified.
, which is specifically manifested in that developers and users can evaluate, compare, trade and manage digital assets of different chain ecosystems, worldview content, and technical standards based on COCOS. Meanwhile, as a primary and basic pricing medium, COCOS is positioned to become the necessary conditions for the blockchain industry to develop and trade financial products and derivatives of digital assets in the future.
(2)Basic use model of Token (COCOS)
Ø Value exchange medium within the platform ecosystem;
Ø Entrusted consensus equity share representative of the Cocos-BCX public blockchain;
Ø The reference and basis for the measurement of the participation in and contribution to the platform community.
(3)How to obtain Token (COCOS)
Ø Value creation: It includes the contribution of the behavior of creating digital assets, that is, developing games, making props, etc.
Ø Platform contribution reward: Users who contribute to the Cocos-BCX community is entitled to COCOS;
Ø Market transaction: Selling the prop assets obtained in the game to get COCOS;
Ø Behavioral incentives: Various effective behaviors within the Cocos-BCX platform, community and platform games will be converted into COCOS
according to a certain contribution degree.
u Analysis: The use model, scenario application, acquisition method, market orientation, etc. for the Token ecosystem design are all well deliberated, to be verified by the market.
The ecosystem design of the Token project not only takes the macroscopic use model and scenario application, but also gives a detailed description of the acquisition method. Another point that must be pointed out is that it has a clear market orientation and future prospect as soon as the design begins, therefore, in general the Token ecosystem design is well-considered and far-sighted. However, for the volatile blockchain market, the crux depends on whether the ecological design philosophy can keep pace with the times, which is very essential. In a word, in the face of massive uncertainties, it needs to be finally verified by the market.

(三) Team member

1. Founder | 8 points


https://preview.redd.it/6xhhabgntb821.jpg?width=200&format=pjpg&auto=webp&s=f8b038f4b4016724adf160c180c1eab3fb86aa1b
Haozhi Chen
China's renowned Internet serial entrepreneur, and has successively led and participated in the creation of Joyo.com, Xcar.com.cn, and cdn.yeeyan.org since 1999, and founded Chukong Technology in 2009. Chukong is a leading game development and distribution enterprise in China and a major maintainer and supporter of the Cocos-BCX global open source game engine and developer community.

https://preview.redd.it/t5siu9cotb821.jpg?width=200&format=pjpg&auto=webp&s=262123cfe0f40dbc87177d62ff57bd9e270a12cf
Xiaolong Yang
With over 14 years of experience in technology entrepreneurship and investment, he once co-founded China's leading entertainment social networking company. As an investor, he once worked for China's leading private equity fund, during which period, he led and participated in investment projects totalling over 1 billion US dollars, and realized the exit of some projects at home and abroad. His interests and expertise mainly concentrate on information technology of the global primary market and secondary market in the later stage, and macro multiple asset category investment, and has a profound understanding of the financial market mechanism and asset pricing. He is also an investment partner in China's major technology investment fund and provides counselling for Chinese and American hedge funds, venture capital funds and large enterprises.
u Analysis: Chen Haozhi, as a founder, has rich experience in the game industry, and enjoys widespread networking and abundant resources in the industry as being one of the early Internet entrepreneurs; Another founder, Yang Xiaolong, has a strong experience in technology venture capital investment, and has the expertise for global investment layout. On the whole, two co-founders have a prominent advantage in overall industry background and integrating resources.

2. Founding team | 8 points


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Kevin Yin: An early contributor of CocosChina community, NOI winner, and ACM guest. A senior developer of blockchain, and having years of experience in compilation and distributed computing. An investor of the blockchain technology.
Jane Jin: Responsible for CocosChina community, the "Aipuworks" incubator, etc., and an expert of the Techincal Committee for Blockchain, China Software Industry Association. Bachelor of Economics, Zhejiang Gongshang University, and mini-EMBA of Tsinghua University. He once served important functions in "Fortune Global 500" including Lucent, Nortel, NSN, Nokia, Intel and other multinational companies in the marketing, sales, executive and developer relationship domain.
James Jeon: Responsible for the business development strategy and implementation of the project's South Korean section. From 2012 to 2015, he served as CEO of Gurum Company, a South Korean subsidiary of Chukong Technologies, earning an annual revenue of over $30 million from the scratch for the South Korean company and leading the South Korean subsidiary in going public successfully.
Frederick Lim: Responsible for the business development strategy and implementation of the project's South Korean section. From 2014 to 2015, he served as co-CEO of Gurum Company, and was once the director of the Strategic Investment Department of Hyundai Group, responsible for investment in Internet, communication, telecommunications and other fields. He is a doctor of Engineering Technology, Sungkyunkwan University, South Korea.
Hirokuni Fujita: originally head of the Japanese subsidiary of Chukong Technologies. He graduated from Graduate School of Arts and Sciences, The University of Tokyo, majoring in Interdisciplinary Cultural Studies.
Jason: preacher of the Cocos-BCX community and meanwhile, senior manager of the Cocos 2d-x global community. He started to program on the Commodore-64 computer when he was 8. In addition to developing the community, he was keen on studying mathematics, finance, C++ and improving his Chinese proficiency.
Qinzhou Wang: Since entering the game industry in 2009, he has worked in the brand market in ZOL. Com. CN, Howell Expo, host of ChinaJoy, and is responsible for the brand market in Chukong Technologies.
u Analysis: The special technological talent construction of the team technicians needs to be further strengthened. At present, there is a blockchain technician. The game background and the advantages of the international architecture building enjoy prominent advantages, and there are sufficient team members on the strategic level and in the aspect of ecological construction. It is worth mentioning that team building is stable, and there is a high level of consensus among team members, which is conducive to the robust development of the project.
One member of the founding team has experience in the blockchain project development, that is, Chief Technical Officer, who is a senior blockchain developer. He has many years of experience in compiling and distributed computing, and is also a technology investor of blockchain.
In the early stage, owing to the demand of the game industry in the Japanese and Korean markets, Japanese and Korean market leaders were specially arranged in the early team structure of Chukong Technologies. In particular, due to the prosperity and popularity of the game industry in the Korean market, two co-leaders were specially arranged for the Korea market, responsible for strategic and investment issues respectively.
Consultant Team | 8 points

https://preview.redd.it/7d9dp2wptb821.jpg?width=558&format=pjpg&auto=webp&s=39fd3b0aa342403493df250d99c09472c48e0c72
Zhe Wang: Founder of the Cocos engine, and CEO of Xiamen Yaji Software Co., Ltd. He graduated from Department of Electronics, Nanjing University, and later studied a postgraduate program at Department of Management Science, Xiamen University. He created the Cocos engine in 2011, which currently has 1.1 million registered developers worldwide and 300,000 monthly active developers in over 200 countries and regions in the world. The Cocos engine has arrested the attention of platform vendors at home and abroad, and has established a long-term cooperative partnership with Microsoft, Google, ARM, Intel, Qualcomm, Samsung, Huawei and Tencent, etc.
Edith Yeung: One of some "Silicon Valley's Must Meet" investors as covered in Inc magazine. She is the head of 500 Startups, Silicon Valley's famous venture capital company and incubator in Greater China, and meanwhile, manages a Mobile Collective fund worth tens of millions of dollars. She has invested in over 40 mobile Internet, VR, AR and AI start-ups, including Hooked (App store's No. 1 reading App), DayDayCook (one of Asia's largest food communities), Fleksy (acquired by Pinterest), Human (acquired by Mapbox), AISense and so on.
u Analysis: The consultant team has obvious advantages in technological achievements, rich experience in technology innovation investment and incubation experience for startups.
The consultant team consists of a Maker-oriented technical talent and two venture capital managers with a senior venture capital background, among whom, Wang Zhe, technical consultant, graduated from Department of Electronics, Nanjing University and CEO of Xiamen Yaji Software. Wang is the founder of Cocos-BCX engine. At present, the Cocos engine has 1.1 million registered developers and 300,000 monthly active developers in over 200 countries and regions worldwide.

(四) Tech Analysis

1. Tech highlights | 9 points

(1) Smart contract system which can be updated iteratively: The smart contract system, represented by Ethereum, is not subject to modification once its definition is published, making it difficult to meet the volatile demands of market. Therefore, an iterative smart contract system is designed to address this pain spot.
(2) Prop circulation platform: Unlike conventional game transaction platform, Cocos-BCX's decentralized digital asset circulation platform does not have intermediary agencies. Players can complete the transfer and purchase of non-homogeneous assets, including "game gold coins" and prop assets acquired in the game on the prop circulation platform. In the whole process of transfer, the platform will adopt smart contract for automatic matching to help users complete the transfer process more efficiently.
(3) Game interactive operation environment:
Based on the judgment of the operation environment characteristics of blockchain games in the future, Cocos-BCX has designed a set of integrated operation environment that accommodates various types of APPs, as well as the supporting interoperability interface. Combined with COCOS Creator, it simplifies the process of docking game programs and blockchain, making intra-chain interaction transparent to developers, and allowing conventional game developers to develop or migrate blockchain game without a threshold.
(4) Mapping gateway that supports multi-chain and asset riveting:
Cocos-BCX provides a set of mapping gateways used for the automatic mapping of game gold coins and props. Under the unified value measurement system, it realizes the smooth transition of different in-chain game content and different platform content. The content that can be used for mapping includes game gold coins, game equipment data, etc.
(5) Transaction authentication mechanism that prevents BP/developers from cheating:
BP, as the core of transaction processing and communication of the whole network, can know the processing result of the latest transaction prior to general nodes. Therefore, BP enjoys a priority for information with timeliness or confidentiality
, as compared with general nodes, so it has a cheating potential in terms of
information acquisition. To address the drawbacks of this technical link, five modular confrontation mechanisms has been specially designed to hold the likelihood of BP/developer cheating at bay.
(6) Economies Principle Design of Cocos-BCX:
The Cocos-BCX platform carries the game assets value created by developers by providing a complete set of functional components including the underlying public blockchain, digital property management, and exchanges. Its technology and governance structure design, based on the graphene standard, has the economic attributes corresponding to the DPoS consensus mechanism.
u Analysis: There are a multiplicity of technical highlights in that the overall technology construction shows characteristics such as rigid logic and prominent modularity, and various technical solutions and mechanisms with a strong pertinence have been put forward.
Based on the market pain spots of the game industry, and combined with the development opportunities of blockchain technology, the Cocos-BCX project puts forward a vision system to create consistence between the content producer and consumer in the digital world. In view of the initial intention of the project and the relatively profound background of the game industry, the overall technical structure design of the project is highly targeted and has a strong logic, which can be described as closely connected with each other. Based on the large technical framework system, each technical link and organization also has a strong sense of target and logical gene, and on this basis, many modular and modified technical programs or mechanisms have been proposed. However, it is worth noting that the synergy of a series of highlight technologies remains to be verified and examined. Meanwhile, attention should also be paid to the practicability and rationality.

2. Impossible Triangle | 7 points

(1) Decentralization
Ø Low fork risk: Cocos-BCX uses the DPoS consensus mechanism, which does not require miners to use mining machines for mining, and thereby it can effectively avoid the impact of centralized computing on the entire basechain, which in turn reduces a low fork risk. Under the DPoS mechanism, if a witness wants to fork by voting, it is necessary to guarantee that over one third of the witnesses violate this mechanism at the same time.
Ø Improved DPOS consensus mechanism: The consensus layer of the Cocos-BCX test chain adopts the DPoS consensus algorithm. The advantage characteristics of the improved edition DPOS are as follows: all active witnesses have the same block predefined probability as the witnesses' predefined algorithm in the DPoS consensus algorithm, which ensures that the block probability of all witnesses is consistent with the block reward.
Ø Lightweight node: In Cocos-BCX design, lightweight node is essentially an environment with chain interoperability. Unlike the whole node, the lightweight node does not require to synchronize the whole network data. Instead, it needs the contract information and environment data required for synchronous running. This design can greatly reduce the data volume and synchronization time required for node synchronization, enabling the in-chain game terminal software to have a capacity which is actually used and a plausible time cost.
(2) Security
Ø Player autonomy and asset security: Because of the open and transparent characteristics of the blockchain network, the digital asset information obtained by players in the game can be viewed through the blockchain.
Ø Guarantee by modern cryptography: Modern cryptography is a technology based on mathematics. Currently, it has been widely used in many industries in the Internet domain. Common symmetric encryption technologies include AES encryption used for WiFi, and asymmetric encryption algorithms (public and private key cryptography) RSA, ECC, etc., among which, ECC (Elliptic Curves Cryptography) is an encryption algorithm commonly used in the blockchain field.
Ø A transaction verification mechanism that prevents BP/developers from cheating: BP enjoys a priority compared with general nodes, so it has the probability to cheat in terms of information acquisition. Therefore, the BCX program has designed a set of transaction execution, messaging, and operating mechanisms to address the possible links that allow cheating by BP and developers.
Ø Iterative updated smart contract system: It can provide logical updating and loophole repair for the in-chain game smart contract, thus ensuring the security and timeliness of the smart contract.
(3) Expandability:
Ø Strong expandability of the top-level design of the project
The expandability of Cocos-BCX is powerful, which is specifically shown in a decentralized game production and an overall solution to the game economy operation established by means of the game engine, development environment and Cocos-BCX game chain.

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A business ecosystem is constructed based on the above overall solution, with the purpose of connecting the global game ecosystem. The main ecological links include developers, users, creative content, key ecological links and blockchain system, etc.

https://preview.redd.it/h4ssn41ttb821.jpg?width=1276&format=pjpg&auto=webp&s=ca6244d17b9745ce41b5be235f75a39f8a8af051
Ø Expanded design of specific technologies and mechanisms
  1. Multi-platform game integration running environment: This platform is mainly characterized by four features, consistent and perfect chain interoperability interface, downward transparent accepting mode, encapsulated atomic operation and multi-platform compatibility.
  2. Interactive interface of blockchain:
Cocos-BCX provides a chain-interactive development environment so that developers can easily interact with the chain through this set of environment. Meanwhile, its blockchain interactive development environment provides development components compatible with multiple working platforms, including SDK for the Android and iOS system, javascript libraries for front-terminal web applications, and python and PHP libraries for back-terminal applications.
u Analysis: The expandability of the project's "impossible triangle" shows the most prominently, and the decentralized attribute is the weakest, whose security is between the two. However, the project takes the three into consideration in terms of the technical mechanism and program function. Yet, the focus is different.
The project interprets the “impossible triangle” by means of thinking and design that focus on technical aspects and key issues.
The security level first guarantees the assets security and freedom of the ecosystem participants, and meanwhile ensures the rationality and security of the overall framework design, and finally takes its system updating and safe recovery into consideration mainly by means of player autonomy, modern cryptography and transaction verification mechanism that prevents BP/developers from cheating.

3. Development difficulty | 8 points

According to the summary of the project white paper, the blockchain game can be generally divided into four developmental stages.
(1)Using the homogeneous assets for the settlement of the game "gold coins";
(2)Free conversion of the game "gold coins" and props;
(3)In-chain operation of critical rules;
(4)Overall in-chain operation of the game
The game in-chain operation is the final form of the industry. Based on the above summary, Cocos-BCX proposes the future development prospect, mainly represented in seven aspects:
(1)Players having a lightweight full-node environment;
(2)The service stack operating in the blockchain environment;
(3)The game engine as one of the node infrastructures;
(4)Providing a joint development/debugging environment including engine, visual IDE, and chain network interactive interface;
(5)a set of asynchronous consensus tasks between nodes to ensure the trustworthiness of the engine environment. This consensus may be based on the discrimination of feature code of
the engine critical function's target code
(6) The game code (contract) is executed by the secure virtual machine controlled by the engine, and the key numerical calculation of the contract may adopt
the “Trusted Execution Environment” scheme, which is executed independently of the main part of the contract;
(7) The key process of the contract is witnessed by the adjacent or related nodes (like players in a copy).
u Analysis: The project covers a multiplicity of technical characteristics and functional mechanisms. The overall development is rather difficult. However, it is highly practicable in terms of performance.
At the initial stage of the project, four stages of blockchain game development were analyzed. After combing, the highest prospect was proposed, implicating to create a complete multi-platform game running environment, which can provide game developers with convenience in developing blockchain games and a perfect ecological environment to the maximum, while bringing game users a brand-new gaming experience and a game form that transcends the previous ones.
Based on the initial project prospect, numerous technical goals and functional modules are listed, indicating that the technical support for the project vision is rather effective. However, as public blockchain of the industry application basis, it encompasses various technical applications and functional modules. Comparatively speaking, the development difficulty is rather big. Meanwhile, as released by the white paper, the theoretical throughput of the Cocos-BCX test chain can reach up to 100,000 tps. The actual throughput is approximate to 3,500 tps, and the block time is 3 seconds, that is, the information broadcast across the entire network is completed once every 3 seconds. It can be seen from the project technical performance data that it has a relatively strong realistic significance. Therefore, on the whole, the project puts forward a sizeable technical challenge, and in the meantime has a reasonable practicability, therefore, it is worthwhile to look forward to!

(五) Project status

1. Product | 7 points

(1)System-level products
Ø The application development framework that supports multiple operating systems and various blockchain environments.
Ø Completely scripted, componentized and data-driven application development tools;
Ø An improved blockchain system, which is oriented to high performance applications and based on graphene technology framework, and its related functional components.
Ø Supporting non-homogeneous wallets;
Ø A blockchain browser that supports the contract event subscription;
Ø Supporting the third-party non-homogeneous asset exchanges;
Ø Supporting the blockchain game developed by a third party;
Ø Cross-chain asset acceptance gateway.
(2) Functional products
Ø De-intermediary assets (prop) operation interface;
Ø Paradigms of non-homogeneous assets circulation platform;
Ø Supporting player autonomy and blacksmith shop mechanism;
Ø Visual IDE (including visual editing of the game program and contract);
Ø Complete wallet, user system and blockchain browser;
Ø Smart contract system that allows iterative updating.
u Analysis: According to the information released on the official website of the project, the timeline shows that the Cocos-BCX main chain has started the closed beta test in the third quarter of 2018. Based on the obvious characteristics of the project technology module, Cocos-BCX has launched two series of projects, namely, system-level and function-level products, including development frameworks, blacksmith shop mechanisms tailored to various operations and multiple environment.

2. Code updating | 2 points

u Analysis: It is learned from official communication that the source code of the project has not been made public for the purpose of keeping the project's trade secret confidential. It is planned that the project will be open source in the future after the ecological and system products become gradually stabilized.

3. Completion status | 8 points

u Analysis: The project has formulated an overall development plan and recent work tasks, and at the same time it has demonstrated its strong vitality through weekly report, timeline and development broadcast.
According to the official channel inquiry, the project has formulated the Roadmap for the 2018 key milestone quarter and the recent detailed work task breakdown plan, and the project has a very complete display system featuring three major development progresses:
(1) Weekly reporting system
(2) Project timeline
(3) Development broadcast
Through the Roadmap+ work breakdown + 3 major system model, the project's development trajectory and dynamics have been display in a basically three-dimensional, spatial, meticulous and detailed manner, and in the meantime, the powerful execution and self-vitality of the project have been also displayed.

(六) Institution enabling (Investors)

1. Cooperative institutions | 9 points


https://preview.redd.it/w7g2hjxttb821.jpg?width=1036&format=pjpg&auto=webp&s=da35e0e9e453271300bdd8e6574e8c3a61e70225
u Analysis: Cocos-BCX has a wide margin for cooperation, and its cooperation institutions are not only numerous, but also mainly of leading and quality enterprises in the industry.
The cooperative institutions include HelloEOS, NEO, NEBULAS (chain), Loom, IMEOS.ONE, Kingsoft Cloud and SlowMist Technology, etc.
NEO is one of the earliest blockchain projects in China. It was officially created in 2014 and was open sourced in real time in Github in June 2015. Since its establishment, the NEO team has experienced ups and downs of the blockchain industry. This project can be said to be a veteran project in the industry. NEO combines with a series of technologies, such as point-to-point network, Byzantine fault tolerance, digital certificate, smart contract, superconducting transactions, and cross-chain interoperability protocols, to perform rapid, efficient, secure, and legitimate smart management of assets.

2. Investment institutions | 9 points


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u Analysis: There are numerous investment institutions, many of which are Class I institutions, with a strong institutional strength.
Investment institutions include NGC, Binance, INB Capital, Dfund, 500 Startups, BlockVC, OK Blockchain Capital, Yisu Capital, Xiong'an Capital, ONTology, FreeS FUND, NODE Capital, Consensus Capital, Hash Capital, NEO Capital, Ticker Capital , ContractVC, Junwu Capital, Candy Capital, Hofan VC, BMETA Capital, BYTE Capital, Nimble Capital, InsurFun, BA Capital, Consensus Lab, TOKENMANIA, Byzantium Capital, etc.
The rest investment institutions are also well-known. For example, DFUND was founded by Zhao Dong, a well-known figure in the digital currency domain in July 2017. Yisu Capital is engaged in the early investment and project cooperation, focusing on blockchain technology and big data intelligence analysis, and other domains.

(七) Drawing attention | 6 points


https://preview.redd.it/fa3k060vtb821.png?width=605&format=png&auto=webp&s=ca3b6a4b185c81bbafb5bccb571a43b9bbaba148
Project content description

https://preview.redd.it/y6w1f3hvtb821.png?width=796&format=png&auto=webp&s=8f3b2116d63a77f839a1e18787dd986c34a573a3
u Analysis: The game user and developer group are highly active, and meanwhile the publicity of the media and news client are enhanced. The overall heat and operation and maintenance thinking are well-balanced. However, the current community operation link is relatively weak, and requires improvement in the follow-up.
Presently, the number of community fans is small. Therefore, the operation link of project content is rather weak. However, media communication and news broadcasting, two links of propaganda and promotion efforts, are quite effective, basically realizing a timely and real-time posting of the latest developments of the project. Although the media and news client are widely disseminated, their social interaction is relatively weak. The social platform has its own communication limitations. However, it is highly involved in interaction.

(VIII) Social Response | 7.78

User A | Point: 7.9
Comment: From the perspective of production mode and commercialization, this game is the most sophisticated. So I think this project has a very extensive application scenario, especially for developers and users.
User B | Point: 7.0
Comment: Currently, it seems that the game industry is greatly influenced by macro policies. Tencent's recent performance is a case in point. However, the project orientation is quite good.
User C | Point: 8.0
Comment: The technical advantages of the project are particularly prominent, and it also seizes the development opportunities of the blockchain. However, ultimately it needs to undergo the test of the market.
User D | Point: 9.0
Comment: First of all, COCOS has a large number of developers, solid underlying technology and reliable team work, which is worth looking forward to. Of course, great "undertaking" calls for enormous input, especially in technology. The way is arduous and long. Come on.
User E | Point: 7.0
Comment:
As a game practitioner, I would talk something about Cocos-BCX project: when the concept of blockchain game is put forward for everyone to consider, at this stage, it is no doubt that the dimension (type) of the game is developed from the perspective of "inheritance" and "tracing its very origin". If the Cocos-BCX project can be applied by game developers in terms of "development kit", is easy to learn and use, and allows the mobile game developers to shift to the development of blockchain games without a threshold, then the game dimensions and users can be further expanded. In a word, phenomenal games of blockchain games need the support of Cocos-BCX and the efforts of developers, both of which are indispensable. It is hoped that the team will make great efforts in development and publicity. "Coin friends" may not need to know how the game is developed, but they will certainly care about its future space. Such evaluation can only be called prospects and expectations. It remains to be determined whether the project adopts capital operation or the mode as solid as the old engine of COCOS till the project is landed.

III. Evaluation Summary

The project orientation is accurate, and the team has a strong lineup. It merits pointing out that its technical strength and model architecture design are particularly prominent, and there are an array of investment and cooperation institutions with strong strength. However, at present, the code has not been open sourced and the community operation and maintenance is deficient. The information disclosure of the Token link is not particularly perfect, and individual investors may care much about it. The Roadmap of the project development is all too simple. These are the deficiencies of the project development at the current moment.
submitted by ONETOPGlobal to u/ONETOPGlobal [link] [comments]

Cocos-BCX:Decentralized game application and digital asset creation platform

Cocos-BCX:Decentralized game application and digital asset creation platform

I. Project Overview

Cocos-BCX is a platform used for the development, operation, management and transfer of decentralized applications and in-application assets on the blockchain ecosystem. The platform mainly includes three function modules:
(1)The application development framework that supports multiple operating systems and various blockchain environments.
(2)Completely scripted, componentized and data-driven application development tools;
(3)An improved blockchain system, which is oriented to high performance applications and based on graphene technology framework, and its related functional components.
Cocos-BCX can allow developers to perform programming, debugging, and publishing of decentralized applications oriented to the blockchain environment, and hybrid architecture applications. Meanwhile, the platform integrates the distributed user account system, wallet and digital asset circulation platform based on the blockchain, which can realize the permanent saving and cross-chain use of in-application assets.

II. Project evaluation

(一) Market analysis

1. Market conditions | 8 points

The organizing pattern of productivity dominated by governments in some areas or industrial domains is apt to change in the context of bottlenecks existing for global scientific and technological progress, rising resource consumption, an aging population, and intensified geopolitical conflicts. In particular, in 2008, when Nakamot published his thesis "Bitcoin: A Peer-to-Peer Electronic Cash System", discussions on blockchain and digital currency have gradually extended from technological aspects to economic, social and political, and other fields. The general public have begun to pay close attention to the impact of blockchain on social development as well as the role of digital currency in the world economy. Based on the decentralized characteristics of the blockchain and the vibrant vitality of the digital economy, the general public has enough confidence to predict that the decentralized "digital assets" will be a sweeping trend in the future, and will derive new business models and social values.
At the same time, in the development process of decentralized applications of different types, the game industry enjoys unique development advantages, because the game's production mode is the most sophisticated, enjoys the highest degree in terms of commercialization, and is one of the scenarios with the most profound foundation in terms of developers and users.
u Analysis: The game field has a huge room for development, which is highly consistent with the characteristics of the blockchain, and accords with the future development tendency of the digital economy.
The digital asset economy model carried by the project through the blockchain technology will assetize the content produced by the developer, enable the developer to continue reaping benefits during the use, management and transfer of his assets, and provide him with a convenient, decentralized game distribution channel; meanwhile, it helps players to transform the data formed by time and energy as well as the props they obtain as a result of their consumption into the assets that can be safely stored and circulated, offering players the right to manage and commercialize them.

2. Competition | 8 points

Since the last century till now, owing to the sustained efforts and promotion by a variety of IT technology game enterprises, the national and even global online game market is developing by leaps and bounds. If there is no systematic risks, such as policy regulation, vicious incidents and other factors, there will be no smooth and endless development momentum unless something unexpected happens. However, an objective analysis reveals that the current online game market is still dominated by IT technology companies, and even in a controlled and monopolized development, which, of course, also brings substantial profits, such as Tencent, Blizzard Tech.
u Analysis: It can be predicted that the Cocos-BCX project will hardly have any direct competitors in the strict sense for the time being, but will encounter a marginal pressure competitive environment from two dimensions. In summary, the classical IT game companies at home and abroad are massive in size and have obvious capital advantages. However, the Cocos-BCX project has an advanced philosophy and cutting edge technology, and thereby enjoys first-mover advantages for a breakthrough; The blockchain game project of the same business is currently marked by wide participation and generic applicability. But in comparison, the Cocos-BCX game industry has such advantages as a salient background, special project orientation and sophisticated development in technical modules, and therefore has greater development potential.

(二) Token Status

1. Token situation | 6 points

(1) Basic situation of Token
Token name: COCOS
Total tokens in circulation: 100 billion
Consensus mechanism: DPOS
(2) Token usage and allocation
Part I 82%: Cocos-BCX is used for the platform community construction in various ways, including but not limited to the witness' block reward, incentives for platform ecological developers, global community construction, marketing and promotion, industry alliances, eco-investment, research, financial and legal compliance. The use of this part of Cocos-BCX includes swapping by means of the consensus work contributions, free gifts, gifts in exchange for service, and gifts in exchange for other tokens, etc.
Part II, 18%: Cocos-BCX is intended as incentives for the sponsoring team of the project. The incentive part will set up a locking mechanism, which will be issued and unlocked one-third at the end of each year after Token generation, and the issuance will be completed within three years.

https://preview.redd.it/s47w2jtfj6521.jpg?width=684&format=pjpg&auto=webp&s=a60ea62b86dc0f177f9596608d1961e039d3bd1b
u Analysis: The use of Token is mainly divided into two parts, among which, 82% is used for project development and construction. The remaining 18%, which has a locked position mechanism, is intended for team incentive and construction. The use design is rather rational, but the team part is slightly higher. Given that the industry is in the initial stage of development, it is of great importance to seize the first opportunity and acquire early traffic users. It is suggested that the proportion of Token used by the team be reduced slightly, which is more conducive to the long-term development of the project. It should be noted that the original holding distribution of Token has not been queried via the official channel, while this link for the conventional blockchain project are basically disclosed. Meanwhile, from the standpoint of ordinary investors, Token’s original holding ratio is also one of the important parameters for its investment.

2. Ecological cycle | 8 points

(1)The Token (COCOS) positioning of the platform: circulation media and governance proof in eco-economic activities
COCOS not only serves as a value exchange carrier and community participation proof for Cocox-BCX, but its orientation as a basic pricing Token is likely to play a critical role in the digital asset ecosystem. With the continuous development of the industry, a large quantity of decentralized digital assets will exist in multiple blockchain ecosystems according to different standards in the future, and the value existing in asset pricing media transcending the chain ecology will be infinitely magnified.
, which is specifically manifested in that developers and users can evaluate, compare, trade and manage digital assets of different chain ecosystems, worldview content, and technical standards based on COCOS. Meanwhile, as a primary and basic pricing medium, COCOS is positioned to become the necessary conditions for the blockchain industry to develop and trade financial products and derivatives of digital assets in the future.
(2)Basic use model of Token (COCOS)
Ø Value exchange medium within the platform ecosystem;
Ø Entrusted consensus equity share representative of the Cocos-BCX public blockchain;
Ø The reference and basis for the measurement of the participation in and contribution to the platform community.
(3)How to obtain Token (COCOS)
Ø Value creation: It includes the contribution of the behavior of creating digital assets, that is, developing games, making props, etc.
Ø Platform contribution reward: Users who contribute to the Cocos-BCX community is entitled to COCOS;
Ø Market transaction: Selling the prop assets obtained in the game to get COCOS;
Ø Behavioral incentives: Various effective behaviors within the Cocos-BCX platform, community and platform games will be converted into COCOS
according to a certain contribution degree.
u Analysis: The use model, scenario application, acquisition method, market orientation, etc. for the Token ecosystem design are all well deliberated, to be verified by the market.
The ecosystem design of the Token project not only takes the macroscopic use model and scenario application, but also gives a detailed description of the acquisition method. Another point that must be pointed out is that it has a clear market orientation and future prospect as soon as the design begins, therefore, in general the Token ecosystem design is well-considered and far-sighted. However, for the volatile blockchain market, the crux depends on whether the ecological design philosophy can keep pace with the times, which is very essential. In a word, in the face of massive uncertainties, it needs to be finally verified by the market.

(三) Team member

1. Founder | 8 points


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Haozhi Chen
China's renowned Internet serial entrepreneur, and has successively led and participated in the creation of Joyo.com, Xcar.com.cn, and cdn.yeeyan.org since 1999, and founded Chukong Technology in 2009. Chukong is a leading game development and distribution enterprise in China and a major maintainer and supporter of the Cocos-BCX global open source game engine and developer community.

https://preview.redd.it/2wm6ki0kj6521.jpg?width=200&format=pjpg&auto=webp&s=be9cd5cbb527a9471faac4002065916f4ebd9bd5
Xiaolong Yang
With over 14 years of experience in technology entrepreneurship and investment, he once co-founded China's leading entertainment social networking company. As an investor, he once worked for China's leading private equity fund, during which period, he led and participated in investment projects totalling over 1 billion US dollars, and realized the exit of some projects at home and abroad. His interests and expertise mainly concentrate on information technology of the global primary market and secondary market in the later stage, and macro multiple asset category investment, and has a profound understanding of the financial market mechanism and asset pricing. He is also an investment partner in China's major technology investment fund and provides counselling for Chinese and American hedge funds, venture capital funds and large enterprises.
u Analysis: Chen Haozhi, as a founder, has rich experience in the game industry, and enjoys widespread networking and abundant resources in the industry as being one of the early Internet entrepreneurs; Another founder, Yang Xiaolong, has a strong experience in technology venture capital investment, and has the expertise for global investment layout. On the whole, two co-founders have a prominent advantage in overall industry background and integrating resources.

2. Founding team | 8 points


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Kevin Yin: An early contributor of CocosChina community, NOI winner, and ACM guest. A senior developer of blockchain, and having years of experience in compilation and distributed computing. An investor of the blockchain technology.
Jane Jin: Responsible for CocosChina community, the "Aipuworks" incubator, etc., and an expert of the Techincal Committee for Blockchain, China Software Industry Association. Bachelor of Economics, Zhejiang Gongshang University, and mini-EMBA of Tsinghua University. He once served important functions in "Fortune Global 500" including Lucent, Nortel, NSN, Nokia, Intel and other multinational companies in the marketing, sales, executive and developer relationship domain.
James Jeon: Responsible for the business development strategy and implementation of the project's South Korean section. From 2012 to 2015, he served as CEO of Gurum Company, a South Korean subsidiary of Chukong Technologies, earning an annual revenue of over $30 million from the scratch for the South Korean company and leading the South Korean subsidiary in going public successfully.
Frederick Lim: Responsible for the business development strategy and implementation of the project's South Korean section. From 2014 to 2015, he served as co-CEO of Gurum Company, and was once the director of the Strategic Investment Department of Hyundai Group, responsible for investment in Internet, communication, telecommunications and other fields. He is a doctor of Engineering Technology, Sungkyunkwan University, South Korea.
Hirokuni Fujita: originally head of the Japanese subsidiary of Chukong Technologies. He graduated from Graduate School of Arts and Sciences, The University of Tokyo, majoring in Interdisciplinary Cultural Studies.
Jason: preacher of the Cocos-BCX community and meanwhile, senior manager of the Cocos 2d-x global community. He started to program on the Commodore-64 computer when he was 8. In addition to developing the community, he was keen on studying mathematics, finance, C++ and improving his Chinese proficiency.
Qinzhou Wang: Since entering the game industry in 2009, he has worked in the brand market in ZOL. Com. CN, Howell Expo, host of ChinaJoy, and is responsible for the brand market in Chukong Technologies.
u Analysis: The special technological talent construction of the team technicians needs to be further strengthened. At present, there is a blockchain technician. The game background and the advantages of the international architecture building enjoy prominent advantages, and there are sufficient team members on the strategic level and in the aspect of ecological construction. It is worth mentioning that team building is stable, and there is a high level of consensus among team members, which is conducive to the robust development of the project.
One member of the founding team has experience in the blockchain project development, that is, Chief Technical Officer, who is a senior blockchain developer. He has many years of experience in compiling and distributed computing, and is also a technology investor of blockchain.
In the early stage, owing to the demand of the game industry in the Japanese and Korean markets, Japanese and Korean market leaders were specially arranged in the early team structure of Chukong Technologies. In particular, due to the prosperity and popularity of the game industry in the Korean market, two co-leaders were specially arranged for the Korea market, responsible for strategic and investment issues respectively.
Consultant Team | 8 points

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Zhe Wang: Founder of the Cocos engine, and CEO of Xiamen Yaji Software Co., Ltd. He graduated from Department of Electronics, Nanjing University, and later studied a postgraduate program at Department of Management Science, Xiamen University. He created the Cocos engine in 2011, which currently has 1.1 million registered developers worldwide and 300,000 monthly active developers in over 200 countries and regions in the world. The Cocos engine has arrested the attention of platform vendors at home and abroad, and has established a long-term cooperative partnership with Microsoft, Google, ARM, Intel, Qualcomm, Samsung, Huawei and Tencent, etc.
Edith Yeung: One of some "Silicon Valley's Must Meet" investors as covered in Inc magazine. She is the head of 500 Startups, Silicon Valley's famous venture capital company and incubator in Greater China, and meanwhile, manages a Mobile Collective fund worth tens of millions of dollars. She has invested in over 40 mobile Internet, VR, AR and AI start-ups, including Hooked (App store's No. 1 reading App), DayDayCook (one of Asia's largest food communities), Fleksy (acquired by Pinterest), Human (acquired by Mapbox), AISense and so on.
u Analysis: The consultant team has obvious advantages in technological achievements, rich experience in technology innovation investment and incubation experience for startups.
The consultant team consists of a Maker-oriented technical talent and two venture capital managers with a senior venture capital background, among whom, Wang Zhe, technical consultant, graduated from Department of Electronics, Nanjing University and CEO of Xiamen Yaji Software. Wang is the founder of Cocos-BCX engine. At present, the Cocos engine has 1.1 million registered developers and 300,000 monthly active developers in over 200 countries and regions worldwide.

(四) Tech Analysis

1. Tech highlights | 9 points

(1) Smart contract system which can be updated iteratively: The smart contract system, represented by Ethereum, is not subject to modification once its definition is published, making it difficult to meet the volatile demands of market. Therefore, an iterative smart contract system is designed to address this pain spot.
(2) Prop circulation platform: Unlike conventional game transaction platform, Cocos-BCX's decentralized digital asset circulation platform does not have intermediary agencies. Players can complete the transfer and purchase of non-homogeneous assets, including "game gold coins" and prop assets acquired in the game on the prop circulation platform. In the whole process of transfer, the platform will adopt smart contract for automatic matching to help users complete the transfer process more efficiently.
(3) Game interactive operation environment:
Based on the judgment of the operation environment characteristics of blockchain games in the future, Cocos-BCX has designed a set of integrated operation environment that accommodates various types of APPs, as well as the supporting interoperability interface. Combined with COCOS Creator, it simplifies the process of docking game programs and blockchain, making intra-chain interaction transparent to developers, and allowing conventional game developers to develop or migrate blockchain game without a threshold.
(4) Mapping gateway that supports multi-chain and asset riveting:
Cocos-BCX provides a set of mapping gateways used for the automatic mapping of game gold coins and props. Under the unified value measurement system, it realizes the smooth transition of different in-chain game content and different platform content. The content that can be used for mapping includes game gold coins, game equipment data, etc.
(5) Transaction authentication mechanism that prevents BP/developers from cheating:
BP, as the core of transaction processing and communication of the whole network, can know the processing result of the latest transaction prior to general nodes. Therefore, BP enjoys a priority for information with timeliness or confidentiality
, as compared with general nodes, so it has a cheating potential in terms of
information acquisition. To address the drawbacks of this technical link, five modular confrontation mechanisms has been specially designed to hold the likelihood of BP/developer cheating at bay.
(6) Economies Principle Design of Cocos-BCX:
The Cocos-BCX platform carries the game assets value created by developers by providing a complete set of functional components including the underlying public blockchain, digital property management, and exchanges. Its technology and governance structure design, based on the graphene standard, has the economic attributes corresponding to the DPoS consensus mechanism.
u Analysis: There are a multiplicity of technical highlights in that the overall technology construction shows characteristics such as rigid logic and prominent modularity, and various technical solutions and mechanisms with a strong pertinence have been put forward.
Based on the market pain spots of the game industry, and combined with the development opportunities of blockchain technology, the Cocos-BCX project puts forward a vision system to create consistence between the content producer and consumer in the digital world. In view of the initial intention of the project and the relatively profound background of the game industry, the overall technical structure design of the project is highly targeted and has a strong logic, which can be described as closely connected with each other. Based on the large technical framework system, each technical link and organization also has a strong sense of target and logical gene, and on this basis, many modular and modified technical programs or mechanisms have been proposed. However, it is worth noting that the synergy of a series of highlight technologies remains to be verified and examined. Meanwhile, attention should also be paid to the practicability and rationality.

2. Impossible Triangle | 7 points

(1) Decentralization
Ø Low fork risk: Cocos-BCX uses the DPoS consensus mechanism, which does not require miners to use mining machines for mining, and thereby it can effectively avoid the impact of centralized computing on the entire basechain, which in turn reduces a low fork risk. Under the DPoS mechanism, if a witness wants to fork by voting, it is necessary to guarantee that over one third of the witnesses violate this mechanism at the same time.
Ø Improved DPOS consensus mechanism: The consensus layer of the Cocos-BCX test chain adopts the DPoS consensus algorithm. The advantage characteristics of the improved edition DPOS are as follows: all active witnesses have the same block predefined probability as the witnesses' predefined algorithm in the DPoS consensus algorithm, which ensures that the block probability of all witnesses is consistent with the block reward.
Ø Lightweight node: In Cocos-BCX design, lightweight node is essentially an environment with chain interoperability. Unlike the whole node, the lightweight node does not require to synchronize the whole network data. Instead, it needs the contract information and environment data required for synchronous running. This design can greatly reduce the data volume and synchronization time required for node synchronization, enabling the in-chain game terminal software to have a capacity which is actually used and a plausible time cost.
(2) Security
Ø Player autonomy and asset security: Because of the open and transparent characteristics of the blockchain network, the digital asset information obtained by players in the game can be viewed through the blockchain.
Ø Guarantee by modern cryptography: Modern cryptography is a technology based on mathematics. Currently, it has been widely used in many industries in the Internet domain. Common symmetric encryption technologies include AES encryption used for WiFi, and asymmetric encryption algorithms (public and private key cryptography) RSA, ECC, etc., among which, ECC (Elliptic Curves Cryptography) is an encryption algorithm commonly used in the blockchain field.
Ø A transaction verification mechanism that prevents BP/developers from cheating: BP enjoys a priority compared with general nodes, so it has the probability to cheat in terms of information acquisition. Therefore, the BCX program has designed a set of transaction execution, messaging, and operating mechanisms to address the possible links that allow cheating by BP and developers.
Ø Iterative updated smart contract system: It can provide logical updating and loophole repair for the in-chain game smart contract, thus ensuring the security and timeliness of the smart contract.
(3) Expandability:
Ø Strong expandability of the top-level design of the project
The expandability of Cocos-BCX is powerful, which is specifically shown in a decentralized game production and an overall solution to the game economy operation established by means of the game engine, development environment and Cocos-BCX game chain.

https://preview.redd.it/9zqpm1zzj6521.jpg?width=1207&format=pjpg&auto=webp&s=97073eb57409e0904da5c11873cc543c3b9f310b
A business ecosystem is constructed based on the above overall solution, with the purpose of connecting the global game ecosystem. The main ecological links include developers, users, creative content, key ecological links and blockchain system, etc.

https://preview.redd.it/l83i3pk0k6521.jpg?width=1276&format=pjpg&auto=webp&s=df7e694a557af1485c840ed44b9bbfba432b1d86
Ø Expanded design of specific technologies and mechanisms
1) Multi-platform game integration running environment: This platform is mainly characterized by four features, consistent and perfect chain interoperability interface, downward transparent accepting mode, encapsulated atomic operation and multi-platform compatibility.
2) Interactive interface of blockchain:
Cocos-BCX provides a chain-interactive development environment so that developers can easily interact with the chain through this set of environment. Meanwhile, its blockchain interactive development environment provides development components compatible with multiple working platforms, including SDK for the Android and iOS system, javascript libraries for front-terminal web applications, and python and PHP libraries for back-terminal applications.
u Analysis: The expandability of the project's "impossible triangle" shows the most prominently, and the decentralized attribute is the weakest, whose security is between the two. However, the project takes the three into consideration in terms of the technical mechanism and program function. Yet, the focus is different.
The project interprets the “impossible triangle” by means of thinking and design that focus on technical aspects and key issues.
The security level first guarantees the assets security and freedom of the ecosystem participants, and meanwhile ensures the rationality and security of the overall framework design, and finally takes its system updating and safe recovery into consideration mainly by means of player autonomy, modern cryptography and transaction verification mechanism that prevents BP/developers from cheating.

3. Development difficulty | 8 points

According to the summary of the project white paper, the blockchain game can be generally divided into four developmental stages.
(1)Using the homogeneous assets for the settlement of the game "gold coins";
(2)Free conversion of the game "gold coins" and props;
(3)In-chain operation of critical rules;
(4)Overall in-chain operation of the game
The game in-chain operation is the final form of the industry. Based on the above summary, Cocos-BCX proposes the future development prospect, mainly represented in seven aspects:
(1)Players having a lightweight full-node environment;
(2)The service stack operating in the blockchain environment;
(3)The game engine as one of the node infrastructures;
(4)Providing a joint development/debugging environment including engine, visual IDE, and chain network interactive interface;
(5)a set of asynchronous consensus tasks between nodes to ensure the trustworthiness of the engine environment. This consensus may be based on the discrimination of feature code of
the engine critical function's target code
(6) The game code (contract) is executed by the secure virtual machine controlled by the engine, and the key numerical calculation of the contract may adopt
the “Trusted Execution Environment” scheme, which is executed independently of the main part of the contract;
(7) The key process of the contract is witnessed by the adjacent or related nodes (like players in a copy).
u Analysis: The project covers a multiplicity of technical characteristics and functional mechanisms. The overall development is rather difficult. However, it is highly practicable in terms of performance.
At the initial stage of the project, four stages of blockchain game development were analyzed. After combing, the highest prospect was proposed, implicating to create a complete multi-platform game running environment, which can provide game developers with convenience in developing blockchain games and a perfect ecological environment to the maximum, while bringing game users a brand-new gaming experience and a game form that transcends the previous ones.
Based on the initial project prospect, numerous technical goals and functional modules are listed, indicating that the technical support for the project vision is rather effective. However, as public blockchain of the industry application basis, it encompasses various technical applications and functional modules. Comparatively speaking, the development difficulty is rather big. Meanwhile, as released by the white paper, the theoretical throughput of the Cocos-BCX test chain can reach up to 100,000 tps. The actual throughput is approximate to 3,500 tps, and the block time is 3 seconds, that is, the information broadcast across the entire network is completed once every 3 seconds. It can be seen from the project technical performance data that it has a relatively strong realistic significance. Therefore, on the whole, the project puts forward a sizeable technical challenge, and in the meantime has a reasonable practicability, therefore, it is worthwhile to look forward to!

(五) Project status

1. Product | 7 points

(1)System-level products
Ø The application development framework that supports multiple operating systems and various blockchain environments.
Ø Completely scripted, componentized and data-driven application development tools;
Ø An improved blockchain system, which is oriented to high performance applications and based on graphene technology framework, and its related functional components.
Ø Supporting non-homogeneous wallets;
Ø A blockchain browser that supports the contract event subscription;
Ø Supporting the third-party non-homogeneous asset exchanges;
Ø Supporting the blockchain game developed by a third party;
Ø Cross-chain asset acceptance gateway.
(2) Functional products
Ø De-intermediary assets (prop) operation interface;
Ø Paradigms of non-homogeneous assets circulation platform;
Ø Supporting player autonomy and blacksmith shop mechanism;
Ø Visual IDE (including visual editing of the game program and contract);
Ø Complete wallet, user system and blockchain browser;
Ø Smart contract system that allows iterative updating.
u Analysis: According to the information released on the official website of the project, the timeline shows that the Cocos-BCX main chain has started the closed beta test in the third quarter of 2018. Based on the obvious characteristics of the project technology module, Cocos-BCX has launched two series of projects, namely, system-level and function-level products, including development frameworks, blacksmith shop mechanisms tailored to various operations and multiple environment.

2. Code updating | 2 points

u Analysis: It is learned from official communication that the source code of the project has not been made public for the purpose of keeping the project's trade secret confidential. It is planned that the project will be open source in the future after the ecological and system products become gradually stabilized.

3. Completion status | 8 points

u Analysis: The project has formulated an overall development plan and recent work tasks, and at the same time it has demonstrated its strong vitality through weekly report, timeline and development broadcast.
According to the official channel inquiry, the project has formulated the Roadmap for the 2018 key milestone quarter and the recent detailed work task breakdown plan, and the project has a very complete display system featuring three major development progresses:
(1) Weekly reporting system
(2) Project timeline
(3) Development broadcast
Through the Roadmap+ work breakdown + 3 major system model, the project's development trajectory and dynamics have been display in a basically three-dimensional, spatial, meticulous and detailed manner, and in the meantime, the powerful execution and self-vitality of the project have been also displayed.

(六) Institution enabling (Investors)

1. Cooperative institutions | 9 points


https://preview.redd.it/9qmh4jj1k6521.jpg?width=1036&format=pjpg&auto=webp&s=25c7cb77d5196fc861750064b43b8ba8e83c71a9
u Analysis: Cocos-BCX has a wide margin for cooperation, and its cooperation institutions are not only numerous, but also mainly of leading and quality enterprises in the industry.
The cooperative institutions include HelloEOS, NEO, NEBULAS (chain), Loom, IMEOS.ONE, Kingsoft Cloud and SlowMist Technology, etc.
NEO is one of the earliest blockchain projects in China. It was officially created in 2014 and was open sourced in real time in Github in June 2015. Since its establishment, the NEO team has experienced ups and downs of the blockchain industry. This project can be said to be a veteran project in the industry. NEO combines with a series of technologies, such as point-to-point network, Byzantine fault tolerance, digital certificate, smart contract, superconducting transactions, and cross-chain interoperability protocols, to perform rapid, efficient, secure, and legitimate smart management of assets.

2. Investment institutions | 9 points


https://preview.redd.it/xd5u9w62k6521.jpg?width=1273&format=pjpg&auto=webp&s=c8729f585a57c8239c717ef8b58229fe7f98a6eb
u Analysis: There are numerous investment institutions, many of which are Class I institutions, with a strong institutional strength.
Investment institutions include NGC, Binance, INB Capital, Dfund, 500 Startups, BlockVC, OK Blockchain Capital, Yisu Capital, Xiong'an Capital, ONTology, FreeS FUND, NODE Capital, Consensus Capital, Hash Capital, NEO Capital, Ticker Capital , ContractVC, Junwu Capital, Candy Capital, Hofan VC, BMETA Capital, BYTE Capital, Nimble Capital, InsurFun, BA Capital, Consensus Lab, TOKENMANIA, Byzantium Capital, etc.
The rest investment institutions are also well-known. For example, DFUND was founded by Zhao Dong, a well-known figure in the digital currency domain in July 2017. Yisu Capital is engaged in the early investment and project cooperation, focusing on blockchain technology and big data intelligence analysis, and other domains.

(七) Drawing attention | 6 points

https://preview.redd.it/78rnnt96k6521.png?width=605&format=png&auto=webp&s=b60d1de55e93642a174730fbee394c9fe5f7166f


Project content description

https://preview.redd.it/cgps19x6k6521.png?width=796&format=png&auto=webp&s=141a8ce79539d70bb8ee15f31ed0786db2524e2b
u Analysis: The game user and developer group are highly active, and meanwhile the publicity of the media and news client are enhanced. The overall heat and operation and maintenance thinking are well-balanced. However, the current community operation link is relatively weak, and requires improvement in the follow-up.
Presently, the number of community fans is small. Therefore, the operation link of project content is rather weak. However, media communication and news broadcasting, two links of propaganda and promotion efforts, are quite effective, basically realizing a timely and real-time posting of the latest developments of the project. Although the media and news client are widely disseminated, their social interaction is relatively weak. The social platform has its own communication limitations. However, it is highly involved in interaction.

(VIII) Social Response | 7.78

User A | Point: 7.9
Comment: From the perspective of production mode and commercialization, this game is the most sophisticated. So I think this project has a very extensive application scenario, especially for developers and users.
User B | Point: 7.0
Comment: Currently, it seems that the game industry is greatly influenced by macro policies. Tencent's recent performance is a case in point. However, the project orientation is quite good.
User C | Point: 8.0
Comment: The technical advantages of the project are particularly prominent, and it also seizes the development opportunities of the blockchain. However, ultimately it needs to undergo the test of the market.
User D | Point: 9.0
Comment: First of all, COCOS has a large number of developers, solid underlying technology and reliable team work, which is worth looking forward to. Of course, great "undertaking" calls for enormous input, especially in technology. The way is arduous and long. Come on.
User E | Point: 7.0
Comment:
As a game practitioner, I would talk something about Cocos-BCX project: when the concept of blockchain game is put forward for everyone to consider, at this stage, it is no doubt that the dimension (type) of the game is developed from the perspective of "inheritance" and "tracing its very origin". If the Cocos-BCX project can be applied by game developers in terms of "development kit", is easy to learn and use, and allows the mobile game developers to shift to the development of blockchain games without a threshold, then the game dimensions and users can be further expanded. In a word, phenomenal games of blockchain games need the support of Cocos-BCX and the efforts of developers, both of which are indispensable. It is hoped that the team will make great efforts in development and publicity. "Coin friends" may not need to know how the game is developed, but they will certainly care about its future space. Such evaluation can only be called prospects and expectations. It remains to be determined whether the project adopts capital operation or the mode as solid as the old engine of COCOS till the project is landed.

III. Evaluation Summary

The project orientation is accurate, and the team has a strong lineup. It merits pointing out that its technical strength and model architecture design are particularly prominent, and there are an array of investment and cooperation institutions with strong strength. However, at present, the code has not been open sourced and the community operation and maintenance is deficient. The information disclosure of the Token link is not particularly perfect, and individual investors may care much about it. The Roadmap of the project development is all too simple. These are the deficiencies of the project development at the current moment.
submitted by ONETOPGlobal to u/ONETOPGlobal [link] [comments]

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